Creator Studio has quickly become the go-to tool to manage, measure, and monetize content across both Facebook and Instagram. Needing help to improve the analytics that are available within Creator Studio to create actionable workflows, emphasize education, and help users achieve data-driven results, Facebook reached out to me.
Because Facebook handles multiple types of rich content besides just video they needed a system that could scale to include those different content types in the future. Additionally, because of the cross-posting abilities of Facebook, there needed to be a clear delineation between “post” and “asset” level content management and their corresponding analytics. I worked closely with the team to quickly gain an understanding of the various insights we had access to, and how to understand them. Updating Creator Studio’s Asset Dialogue to a fully rich experience was the first logical step. I was able to work closely with Facebook’s data analysts, developers, and researchers to ramp up quickly and build a working prototype. Working with the team’s researchers, we were able to test our prototype with users to further explore how the updated experience would be utilized.
