The unification of fragmented multi-channel campaign workflows into one end-to-end system. Standardizing targeting, notifications, incentives, and dashboards to cut campaign creation from 3 weeks to 30 minutes while improving CRM manager experience.

A seamless Salesforce integration that enabled advertisers to import Pinterest lead data with ease—empowering them to focus on lead engagement, not data management.

A simplified ad creation flow that automatically configures parts of the campaign based on Pinterest best practices—ultimately driving higher spend and better performance with an average daily revenue of ~$65K per day.

The development of a subscription management hub that reduced support tickets by 30% and increased revenue through self-serve upgrades by allowing users to manage billing, access invoices, and upgrade plans independently.

A streamlined installation flow for Podium’s Webchat widget cut the process from 20+ steps to under 5, raising install rates from 27% to 63% and reducing support cases by 59%. The update also improved handoff options for website administrators.

A revamped onboarding flow for Podium's marketing tools, that improved first-time user experiences by simplifying setup and integration. Leading to higher retention, better engagement, and a more intuitive, consistent user experience.

A collaboration with Facebook to refine Creator Studio’s analytics, making insights more actionable and user-friendly. The improvements led to increased engagement and better content performance across Facebook and Instagram.

A year-long campaign that featured monthly themes with music, color, and limited-edition products. It boosted brand engagement, leading to a 175% increase in e-commerce revenue and over 93M impressions, showcasing Skullcandy's unique identity.

A cohesive identity system for La Barba, using market research and competitive analysis. The logotype merges an uppercase 'L' and 'B,' enhancing brand recognition across packaging, signage, and other collateral.

A collaboration with the TEDx San Francisco design team to develop a flexible identity system that communicates each speakers story.

A calendar that emphasizes composition over functionality and pays homage to El Lissitzky. Using shapes to represent days of the week, the project utilizes a Lissitzky-style visual system to challenge traditional calendar designs.