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Work

Category

Year

Enterprise

A simplified ad creation flow that automatically configures parts of the campaign based on Pinterest best practices—ultimately driving higher spend and better performance with an average daily revenue of ~$65K per day.

1

The development of a subscription management hub that reduced support tickets by 30% and increased revenue through self-serve upgrades by allowing users to manage billing, access invoices, and upgrade plans independently.

2

A streamlined installation flow for Podium’s Webchat widget cut the process from 20+ steps to under 5, raising install rates from 27% to 63% and reducing support cases by 59%. The update also improved handoff options for website administrators.

3

A revamped onboarding flow for Podium's marketing tools, that improved first-time user experiences by simplifying setup and integration. Leading to higher retention, better engagement, and a more intuitive, consistent user experience.

4

A collaboration with Facebook to refine Creator Studio’s analytics, making insights more actionable and user-friendly. The improvements led to increased engagement and better content performance across Facebook and Instagram.

5

A year-long campaign that featured monthly themes with music, color, and limited-edition products. It boosted brand engagement, leading to a 175% increase in e-commerce revenue and over 93M impressions, showcasing Skullcandy's unique identity.

6

A cohesive identity system for La Barba, using market research and competitive analysis. The logotype merges an uppercase 'L' and 'B,' enhancing brand recognition across packaging, signage, and other collateral.

7

A collaboration with the TEDx San Francisco design team to develop an identity system.

8

A calendar that emphasizes composition over functionality and pays homage to El Lissitzky. Using shapes to represent days of the week, the project utilizes a Lissitzky-style visual system to challenge traditional calendar designs.

9

Hello friend 👋🏻  I’m McKay, a product designer who brings visions to life—from startup dreams to enterprise realities.

Feel free to get in touch and let's build something together.

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